Privacy Policy

TRADE RAYS LLP is dedicated to protect and preserve the privacy of its users. The intention of this privacy policy (hereinafter referred to as "Privacy Policy") is to ensure that You, as a user, are cognizant of the nature of information We collect when You access or use the SITE, the methods in which We may use such information, and the circumstances, if any, under which We may disclose it.

This Privacy Policy is relevant only to the SITE, and does not apply to any third party websites to which We may provide links on the SITE or to any software or applications that You may download from the SITE. By using the SITE You agree to the terms of this Privacy Policy.

Collection of Information

We collect personal information such as Your name, e-mail address, username, postal address, company name, telephone number, fax number, etc. that You provide voluntarily when You:
1. Register on to the SITE;
2. Procure any Services through the SITE;
3. Make any inquiries; or
4. Communicate with TRADERAYS (including customer service representatives, or other employees) by email or telephone

We also collect some non-personal information from You such as Your IP address, operating system, browser type, internet service provider, etc. We may also collect information regarding a user's browsing behavior on the SITE, such as the date and time of visit, the areas or pages visited, the amount of time spent, the number of times the user returns, and other click-stream data, in order to manage the SITE, analyze trends, track the usage in the aggregate, and collect broad demographic information for analytical purposes and uses.

Use of Information

We use the information collected from You solely for the purposes listed below:
1. to enable Your seamless use of the SITE;
2. to process and fulfill Your queries regarding Services offered on the SITE;
3. to answer Your inquiries about Our Services;
4. to relay communications/ alerts to You which may be promotional or otherwise;
5. to contact visitors of the SITE when necessary;
6. to resolve any issues with the SITE;
7. to efficiently manage the SITE;

We may hold and process Your personal information concerning Your account on computer or otherwise in connection with the Services and analyze the information to improve the algorithms, marketing efforts and enhance the overall service levels and offerings. You acknowledge and agree that TradeRays may disclose, in strict confidence, to other institutions, such information as may be reasonably necessary for reasons of fraud prevention, for complying with legal directive, statutory reporting, etc. as per regulations of Government of India, SEBI, NSE, BSE, MCX and all concerned authorities.

TRADERAYS may use non-personal information for the above-mentioned purposes as well as to monitor the SITE and provide a better online experience to the users.

If You object to Your Information being transferred or used in this way please do not use the SITE.

Disclosure of Information

Your personal information will not be shared with any third party except as mentioned here:

1. When TradeRays is required by law to share the information in situations such as (i) when We suspect a violation of the Terms; (ii) co-operating with law enforcement agencies in response to any judicial order; or (iii) co-operating with any investigation on matters related to public safety, illegal activities, suspected fraud, threats to the physical safety of any person, etc., as may be permitted by law.

2. With any third party service providers We may engage for hosting the SITE, to provide service relating to order fulfillment, SITE operation etc., on a strictly need to know basis, solely for the purpose of providing services in relation to the SITE. The information collected in connection with the SITE may be processed and/or stored, in any country where We engage service providers, where the data protection laws may be different from that applicable in India. By making use of the SITE, You acknowledge and accept the storage, transfer and processing of information, outside of Your country of residence.

Confidentiality

Access to personal information is limited to employees who We reasonably believe to require access to such information in order for them to perform their designated functions in relation to providing services to You. We have ensured that multiple levels of operational and technical safeguards are deployed to protect Your personal information that We collect, to prevent unauthorized access, maintain data accuracy, and avoid misuse of information.

Cookies

We use cookies to track the pages on the SITE Our visitors view and which web browsers Our visitors use. Cookies are small data files stored on the hard drive of the user's computer. Cookies may be used for many purposes, including, without limitation, tracking user preferences and web pages visited while using the SITE. Cookies often make web surfing simpler by performing through functions such as saving Your personal preferences on usage of any specific website, ensuring You don't see that advertisements are not repeated etc. Advertisers and partners on the SITE may also use cookies, which We do not control and We are not responsible for information collected through them.

You may choose to disable or refuse the cookies by changing the settings of Your browser. If You choose to reject the cookies, Your experience at the SITE may be diminished and certain features may not function as intended.

Third Party Website

We may provide links to third party websites on the SITE, which may have privacy policies that are dissimilar to this SITE and for which We are not accountable. Further, You may be required to download certain third party applications for making use of certain functionalities of the Services, which may be governed by terms of use and privacy policy which may be different from that of the SITE. Accordingly, We recommend that You review the privacy policy posted on any third party website or applications, that You may access through the SITE or download in connection with the Services.

Changes to this Privacy Policy

With the changes in the SITE or due to change in applicable laws, We may be required, to add, remove, change or modify portions of this Privacy Policy at any time, without notice. We strongly advise that You revisit this Privacy Policy regularly to ensure that You are aware of the updated privacy practices. Your use of the SITE following any changes signifies that You accept these changes.